Note that it's unlikely that you accidentally participated in any of these spammy tactics; if you used them deliberately, knowing the risks involved, it should be clear that they were a contributing factor to the stagnation or reversal of your campaign momentum. Your focus must be on answering the question …

The typical clickthrough rate for online advertising remains around 0.2 percent; for search advertising, it is around 5 percent. On a related note, avoid using quotation marks in any way in the body of your meta description-Google will get rid of them. If you're looking for retail therapy, Oxford …

Prioritise content marketing. That's publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that can be shared with your network via an e-newsletter or social media. Doing this will create backlinks naturally. Have An Effective, Personalize Outreach Template Whether you …

Search engines love press releases almost as much as they love blogs. If you are in a serious business (or any other entity), always buy domains with more than a one-year registration period. Keep your descriptions under 150 characters to avoid a trail off (...). This shows visitors that you have …

Collocation makes sense when you have nonstandard applications requiring fast Internet connections that only you know how to manage. How powerful is your domain name? How well does it rank in those all-important search engines? The measure of your domain name's power is called "domain authority," and it depends on …