Webmasters need to avoid paying for links that are do-follow, which means the links pass ranking power. A search algorithm is a diagnostic means that takes a puzzle (when there is a search with a particular keyword), sorts through a record that contains cataloged keywords and the URLs that have …

For example, if you search for one of your own products, you can look at the "related searches" to see what else your customers typically search for-and these are typically presented in the form of long-tail keyword phrases. With behavioral targeting, ads are sent to individuals based on browsing behavior …

After reading all this, you might start to wonder whether keywords are important at all these days, and if not, what the alternative might be. Many times, malicious web users or even bloggers can create direct HTML references to your media files, thereby wasting your website's bandwidth and perhaps adversely …

The behavioral response model displayed in Figure 6.4 illustrates the ways fear works in advertising. And where a result is clicked more than another this can help improve your ranking through engagement metrics that Google looks at. I couldn't begin to think I could afford a wonderful antique rocking …

But don't pretend to be a licensed hair stylist, contractor, or healthcare professional - you're setting yourself up for charges of fraud or worse. They might even tell their friends about it, and maybe it can grow into a successful business. Any outdoor area would be made more child friendly with …

Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot over the years. While traditional advertisements still have their place, companies no longer have to rely on a chance encounter to get …