The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. Wouldn't it be nice if your site was at the top of that list? But the process is 1000x slower than if you were to go out and actively promote …

There is often a temptation to over-optimise page titles and ignore meta descriptions, but these are crucial in driving users to your site. Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors …

While it may seem contrary to the aim of search engine optimization, a robot.txt comes in very handy when you do not want Google to index specific information that may affect your rank. Because they're so often avoided by using them you can access potential customers you would otherwise …

Brand equity dissuades consumers from looking for cheaper products, special deals, or other incentives. What pivotal role does communication play in all marketing and advertising programs? Google looks heavily at the quality of your content when deciding if you're worthy of being ranked. Recently, I came across this interesting traditional …