While it may seem contrary to the aim of search engine optimization, a robot.txt comes in very handy when you do not want Google to index specific information that may affect your rank. Because they're so often avoided by using them you can access potential customers you would otherwise …

Brand equity dissuades consumers from looking for cheaper products, special deals, or other incentives. What pivotal role does communication play in all marketing and advertising programs? Google looks heavily at the quality of your content when deciding if you're worthy of being ranked. Recently, I came across this interesting traditional …