This year will be the year of doorway sites

Information Architecture allows people and search engines to better understand the content structure on a site. Continuous targeted learning can help you gain skills for snatching traffic from many mediums, not just the search engines. Use attractive subheaders: Readers should be able to bounce around to seek out the pieces …

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Be mindful of mobile search

While it may seem contrary to the aim of search engine optimization, a robot.txt comes in very handy when you do not want Google to index specific information that may affect your rank. Because they're so often avoided by using them you can access potential customers you would otherwise …

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Provide an analysis section to help with inbound links

Brand equity dissuades consumers from looking for cheaper products, special deals, or other incentives. What pivotal role does communication play in all marketing and advertising programs? Google looks heavily at the quality of your content when deciding if you're worthy of being ranked. Recently, I came across this interesting traditional …

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Identify What's Working and What Isn't with regards to indexed pages

You know how sometimes people hide content on the mobile version of their page? Business-to-business segmentation can be accomplished by targeting business customers by industry, business type, the size of the company, geographic location, usage, and customer-value calculations. A robot.txt file, on the other hand, is simply a file …

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Advantages of cloaking and how you can take advantage of this

Millions of websites clutter the Internet waiting for visitors. Put aside any fears or concerns you might have, and engage with all of your followers in an honest and open manner. If the page is primarily for shopping or includes financial transactions, then it should have satisfying customer service information …

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Why I hate content

Whereas SEO gains traffic naturally, SEM does it by purchasing ads on search engines. Back in 2011, Google rolled out an update to their algorithm by the name of "Google Panda." Panda caused an upheaval in the SEO world, and many of the practices that emerged as a result are …

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Bucket brigades based on link exchanges

Prioritise content marketing. That's publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that can be shared with your network via an e-newsletter or social media. Doing this will create backlinks naturally. Have An Effective, Personalize Outreach Template Whether you …

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Actionable tips on conversion rates and Pinterest

It's a new era for SEO, an era where you can no longer keyword-stuff your way to search ranking success. Nowadays, if Google finds out that you are blatantly overusing (or hiding) keywords on your site, your credibility (and rankings) could take a serious hit. However, this doesn't mean that …

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Adopt a customer centric view of blogs

Sometimes it's the channels the content was published on. Other times it's a mixture of things such as the author, timeframe of publication, and/or the content type. Ideally, you want to include your key phrases at no more than 2 percent to prevent suspicions of keyword stuffing. The easiest …

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Find a good selection of websites using interesting text links

Search engines love press releases almost as much as they love blogs. If you are in a serious business (or any other entity), always buy domains with more than a one-year registration period. Keep your descriptions under 150 characters to avoid a trail off (...). This shows visitors that you have …

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Great ideas about hits to share with your colleagues

Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot over the years. While traditional advertisements still have their place, companies no longer have to rely on a chance encounter to get …

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Optimize your website, so it loads quickly

It will be much easier to keep track of your content and audit it regularly when you're only having to go back one week to input data. The motive of any business is growth. Being an authority in your niche is all about having the knowledge and expertise of the …

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